Brand mark
The following sections list permissible logo compositions, minimum sizes, safe zone, and special versions for reproduction.
Horizontal logo
Main composition for most applications on dark and light backgrounds. The mark is adapted for dark background and is not identical to the version for light background. Proportions must be preserved; distortion of form or alteration of the color scheme is prohibited.
Vertical logo
The vertical composition is used in narrow and tall formats. Minimum block height is 20 mm. Proportions and legibility are maintained. By agreement, proportions can be changed towards increasing the mark.
Horizontal logo up to 10 mm
Simplified version for use in small sizes (10 mm and less in height). Proportions and elements modified for legibility.
Compact version
Compact composition for limited formats and iconography. Recommended for use without additional slogans and secondary inscriptions.
Special file for milling
Meets technological limitations of milling, CAM toolpath is provided in DXF file.
How to download the logo file
The file is downloaded by clicking on the required logo version.
Special logo version
The special version is applied on the company website home page, in exhibition materials, product presentations and other key communications.
The composition is built by placing the corporate mark in the center of the company name. A glass effect is used in rendering: the mark causes an optical distortion through the letters, creating a unique visual impression and distinguishing the logo from standard versions.
The rendering is performed individually for each medium. Not applied in documentation and small-scale carriers.
Safe zone
A minimum free space must be preserved around the logo, equal to the distance between the inner and outer hexagons of the mark. This area must be maintained on all sides regardless of the composition.
General restrictions
- • Do not alter proportions, colors, or composition of the logo.
- • Do not place the logo on noisy or gradient backgrounds without a base plate.
- • When used on non-standard media (engraving, embroidery, embossing), simplified versions may be applied.
Corporate colors
The corporate color palette is one of the key elements of the company’s identity. The colors ensure a unified visual style across all media — from print to digital interfaces.
Primary palette
hex #283891
rgb 40 56 145
cmyk 100 95 11 6
pantone 2746 C
hex #059648
rgb 5 150 72
cmyk 90 16 100 4
pantone 355 C
Light palette
hex #7485db
rgb 116 133 219
cmyk 47 39 0 14
pantone 7452 C
hex #37c87a
rgb 55 200 122
cmyk 73 0 39 22
pantone 7480 C
Logo description
What makes a good logo?
• It is simple. Overloading prevents communication.
• It is bold. Thin lines are poor for logos, difficult to perceive and may disappear during copying and reproduction.
• It works in any size. Excessive detail prevents clarity at small scale.
• It is distinctive. The logo shows that the company is unique, with its own culture and market presence.
How should a good logo look?
1. Depict the intangible. Unlike illustrative logos (graphic representations of real objects) or symbolic logos (e.g., a globe symbolizing humanity), abstract logos only hint, suggest meaning.
This is especially valuable when:
• you work in a service industry with intangible products;
• you want to express qualities such as strength, partnership, foresight;
• the company has or will have diverse divisions.
2. Suggest the tangible. Excellent logos are often based on physical objects.
Diamond — a symbol of hardness and courage. Since ancient times the diamond has been attributed only positive properties: symbol of light and life, openness and highest purity.
Helm — the most recognizable symbol of maritime themes. It has ancient history and deep cultural context. The helm symbolizes control, strength, and travel.
Regular hexagon is often found in nature: honeycombs, the structure of certain molecules, etc. Associated with beauty, harmony, abundance, and freedom.
Strict geometry fits companies related to technology. Minimalism with geometric style looks perfect.
Gear wheel symbolizes industry, technical and scientific progress, industrialization and modernization. The ratchet mechanism provides one-way movement. Such mechanisms are often used in mechanical watches; it is due to them that watches move only forward.
Group of interconnected objects may suggest collective work, partnership or cooperation. Ordered arrangement of objects symbolizes structure or stability.
Overlapping objects framing the center implicitly express motion, planned action or unity. Connected objects carry the idea of group sustainability.
Golden ratio is perceived aesthetically because it is widespread in nature, e.g. in the form of a snail shell or a galaxy. Perception is enhanced by natural logo colors.